Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to your market. Beginning relationships with customers at a high price makes the statement: “we’re good at (in a website) what we do and we know it.” Fighting with a competitor over a low price says “I’m uncertain about my abilities, so I’ll take what I can get.” Failing to use a considered pricing policy will leave you treading water in a sea of design mediocrity, allowing you to just stay afloat while you sell commodities. Jason Blumer explains how to become strategic about your pricing—including three things you can do immediately to kick-start your journey toward strategic pricing.
Bronxville is an affluent village within the town of Eastchester, New York, in the United States. It is a suburb of New York City, located approximately 15 miles (24 km) north of midtown Manhattan in southern Westchester County. At the 2010 census, Bronxville had a population of 6,323. It currently (in Bronxville New York) ranks 20th in the US on a list of the highest income places in the United States.
